We Asked Retail Experts to Predict Summer’s Best-Selling Beauty Products

“Along with the overall trend of topical peptides, SkinCeuticals’ P-Tiox serum is still going strong since its big launch last summer,” says Quilhot. “This item has since been dubbed the closest thing to liquid Botox by dermatologists due to its ingredient list containing neuropeptides that function similarly to Botox by relaxing the facial muscles and thus preventing the development of wrinkles.”

Quilhot cites Valaya Exclusif as a favorite in Parfums de Marly’s collection. “Valaya Exclusif EDP has bottom notes of vanilla, whereas Valaya EDP does not. Vanilla and gourmand notes are trending, so a new Valaya with added notes of vanilla is sure to be desired.”

“Mindful ingredients are trending in body as consumers are opting for nontoxic and natural formulas as much as possible. Evolvetogether’s 100% natural deodorant defies the common perception that natural deodorants don’t work, and we expect this to be a major outbreak trend in the spring/summer. This deodorant’s beautiful fragrance is heat activated, perfect for the warm months ahead.”

“We are seeing the largest growth coming from tinted lip balm and tinted lip oil,” Quilhot says, listing Sisley Paris’s Phyto-Lip Balm as one to know. Available in three shades—each enriched with hyaluronic acid, shea butter, and vitamin E—this delivers optimal hydration with a wash of fresh color.

“Eye shadow sales have been strong across all formulations (powder, stick, cream, and liquid), but powder shadow has had the most growth,” Quilhot details, citing this Chantecaille palette as one to buy. “Our customer sees value in color sets as they begin to travel.”

Another category Quilhot sees gaining momentum is woody and fruity fragrances, like this Jo Malone London that smells like cassis, acacia honey, and peach for a delectable crisp yet sweet scent good enough to eat.

“We have seen the glass-hair trend really take off and dominate in the industry right now,” Quilhot says, as consumers are looking for an at-home shine treatment. “Glass-hair products are formulated with proteins that help lock in hydration and moisture, and this gives a healthy outer glow to the hair. Brand innovation in this space ranges from shampoo and conditioners to masks and styling products. In support of this trend, we have launched Oribe’s Mirror Rinse Glass Hair Treatment.”

“Victoria Beckham’s new collection of makeup brushes is absolutely stunning. They were inspired by treasured calligraphy tools, and each brush features a unique walnut handle with distinctive grain. Specialized synthetic bristles mimic traditional natural fibers for exquisite pickup and application of creams and powders.”

“Lips that shine but don’t drip: Shiny balms/glosses give hydration, fullness, and a pop of color. These will be a bag essential to carry this summer.”

West cites The Outset’s lip treatment as a summer 2025 bestseller. The formula lends its hydrating and plumping benefits via peptides, hyaluronic acid, and squalane for a cushiony, never-sticky shine.

West stands by Chanel’s latest fragrance as a top contender for summer. Chance Eau Splendide, crafted by perfumer Olivier Polge, is a dazzling wonder via crisp, floral, and fruity notes of raspberry accord, rose, violet, cedar, and musk.

Cherry-blossom lovers will adore this cologne from Jo Malone London. It pairs the sakura blooms with bergamot and rosewood for a delightful floral that lingers delicately on skin.

“Cheeks are still the It girl of summer! A pop of color on the cheeks blended out and up for a bright look is a must-try this season. Have fun with liquid and powder blushes that melt into skin, and don’t be afraid of color here.”

For a glowing blush, look no further than MAC’s new Strobe Beam, which utilizes light-bending technology to deliver sheer pigment perfect for luminizing, underpainting, or contouring.

“Vanilla is still trending, but now you can make it summer-ready by adding or wearing scents with fresh berries for a sweet summer twist,” West says. To do so, consider Phlur’s Strawberry Letter, which leans on Gariguette strawberry, cassis leaf, apple blossom, and earthy wood notes.

“The skinification of makeup continues to wow. Hyaluronic is big in skin care, but now it’s in your favorite powders, too, like YSL blush.”

“We’re witnessing a remarkable surge in demand for high-performance beauty tools, a testament to how consumers are prioritizing efficacy and innovation, with sales of skin technology devices up more than 30% year to date,” Faricy-Hyett says. Among such in-demand devices is Shark’s new mask, which pairs an LED with undereye cooling to depuff and illuminate skin.

Lyma uses a more powerful solution than LED: a low-level laser (500mW power at the 808nm wavelength) that goes deep beneath the skin surface to improve the look of wrinkles, redness, and dark spots with consistent use.

“Growth factors work by sending signals to your skin cells to kick-start collagen and elastin production. They mimic the body’s natural healing process, telling cells to regenerate, repair damage, and strengthen the skin barrier. The result? Firmer, smoother, more radiant skin that acts like it’s on rewind!”

“Lip care has become a powerful entry point for consumers discovering new brands, delivering results-driven lip formulas that go far beyond gloss. Nourishing treatments with a hint of tint, for example, merge skin-care benefits with a touch of color for that functional two-in-one effect.”

“The Erborian CC cream with SPF 25 provides visible results on complexion evenness and radiance,” Faricy-Hyett says of this color-correcting tint that uses encapsulated pigments and centella asiatica to treat skin.

“[Philip B’s] leave-in conditioner that doubles as a hair scent is on the rise, and we love that our customers are getting maximum benefits from the products they use.”

Faricy-Hyett cites ByTerry’s mascara as a summer must-have for its lash-thickening composition packed with hyaluronic acid, plant proteins, and collagen, which encourages length and volume.

“There is a blush renaissance, and more is more is more when it comes to blush this season,” Faricy-Hyett says. “Think a fresh-faced, sun-kissed glow, even sweeping it across the nose to re-create the look of a day at the beach but with zero sun damage.”

“The Moroccanoil Hair & Body fragrance mist is addictive. Spicy with amber but also delicately floral, it has vitamin E to support hair moisture and a UV absorber to protect and preserve hair health.”

“Our medical advisor, Dr. Bowe, believes that your skin’s health is reflective of many elements of your life. Strong nutrition and sleep, stress levels, et cetera, all play a significant part. We’re seeing a lot of multi-benefit supplements come into play that offer results in more than one way for total health reflected by great skin and hair.”

“With less attention-grabbing makeup statements have come major hair statements. Hair art in all forms has been popping up. From forehead swirls to accessorized pull-backs, hair trends have been the real eye-catchers. The Crown Affair The Flexible Hold Finishing Hair Gel is your new best friend for achieving either of these styles.”

“Hyperpigmentation has become an increasingly hot topic in the skin-care world. With so many products and treatments to choose from, it can be overwhelming to find the right solution. Dr. Idriss is a newer brand at Sephora that has been gaining popularity around this. Known for their Major Fade line, the brand is becoming a new go-to. I love the Major Fade Dark Spot Starter Kit for those who would like to get acquainted.”

“I mentioned that a less-is-more makeup approach has been trending, and with that complexion is the star of the show. There is an increased focus on enhancing the skin without adding too much. A glossed effect using Tower 28’s Beauty SuperDew Shimmer-Free Highlight Balm creates luminosity without any pigment or pore-clogging
ingredients.”

“Lip oils have been slowly making a major comeback as the lip category continues to be one of the most popular. Combine that with the lip-stain phenomenon that TikTok created, and you have the Rare Beauty Soft Pinch Tinted Lip Oil Stain, which I anticipate will trend this season for all of its innovative charm. The formula starts as a gel and transforms into an oil that doesn’t stick and leaves your lips tinted all day.”

“Cold-cream cleansers have always had an outdated feel, but they are circling back. Almost every major beauty trend is cyclical, and this one is having a comeback with brands like Alpyn innovating modern-day cold-cream formulas. The new Juneberry & Vitamin C Hydrating Cold Cream Cleanser is not your grandma’s cold cream. It contains vitamin C to brighten the appearance of skin and juneberry to help the skin to appear soft and smooth.”

“Fragrance content creators are creating their own trending scents through layering their favorites. This makes any fragrance combination feel like a custom scent that their followers can re-create. Brands like Kayali even list their founder-curated combinations for each new scent they launch. According to Mona Kattan, the brand’s founder, the new Fleur Majesty Rose Royal 34 layers beautifully with up to four other fragrances.”

“[Curl Queen’s glove] is a gentle option for detangling or applying product. I pair this with my Tangle Teezer for a harmless, quick wash.”

“It’s all in the name. This sensitive Korean body treatment allows for the smoothest skin without causing irritation.”

“New to Violet Grey, this hand-treatment-and-glove duo was an immediate favorite of our team. A hand serum that plumps without damaging coupled with an exclusive glove that increases efficacy plus protects you from the sun—a must-have.”

“Loretta Ciraldo is a godsend; she understands our skin and how to protect it. This is my ultimate SPF pick year after year.”

“My team has heard me talk about these clips since we launched two years ago. The double claw holds back my curls without causing any kinks.”

“A fragrance wardrobe staple. I love layering a rollerball with an EDP for enhanced, long-lasting coverage. Room No. complements so many other fragrances. I’m obsessed.”